Title : Ca$hvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
Author : Drew Eric Whitman
Publisher : Career Pr Inc.
ISBN : 9781601630322
Genre : Nonfiction/Advertising
Description : Cashvertising teaches you the tips, tricks, and strategies that New York's top gun copywriters and designers use to persuade people to buy like crazy. No matter what you sell-or how you sell it, this practical, fast-paced book will teach you:
- How to create powerful ads, brochures, sales letters, Websites, and more
- How to make people believe what you say
- "Sneaky" ways to persuade people to respond
- Effective tricks for writing "magnetic" headlines
- What mistakes to avoid...at all costs!
- What you should always/never do in your ads
- Expert formulas, guidance, tips and strategies
Author Bio : Drew Eric Whitman (a.k.a. "Dr. Direct"tm) is known internationally as a dynamic consultant and trainer who smashes old advertising myths like a china-shop bull. Teaching the psychology behind the response for more than 23 years, he worked for the direct-marketing division of the largest ad agencyin Philadelphia, was senior copywriter for the country's leading direct-to-the-consumer insurance company, and associate copy chief for catalog giant Day-Timers. His work has been used by companies ranging from small retail shops to giant, multi-million dollar corporations, including: the Advertising Specialty Institute, American Legion, Amoco, and Texaco. His intensive AdPOWER!tm Clinic teaches business people how to use consumer psychology to boost the effectiveness of their ads, brochures, sales letters, Websites, and more. Whitman lives in Palm Desert, California.