Title : BrainScripts for Sales Success
Author : Drew Eric Whitman
Publisher : McGraw-Hill Professional Publishing
ISBN : 9780071833608
Genre : Science
Description :The newest, most successful strategies for landing the sale-based on the latest discoveries in neuroscience and consumer psychology.
You'll learn how to use the powerful emotion of fear to convince stubborn prospects, make prospective customers successfully demonstrate the product inside their heads before they spend a penny to buy it, use speaking patterns that build desire for the product or service, and much more.
Author Bio : Drew Eric Whitman has been teaching consumer psychology to audiences worldwide for over 30 years. He’s created advertising for many of the largest companies in the U.S. and personally sold everything from jewelry, printing, pretzels and pagers, to gym memberships, subscriptions, real estate and mortgages. Author of Ca$hvertising, his fast-moving, high-content seminars teach audiences how to turn window-shoppers into cash buyers.